1. Specific information
Many people send standard, generic cover letters to their potential
employers. However, such a letter does not help you stand out from
crowd. There are many applicants so you should be very specific and
really show why you are the best candidate for this specific position.
2. Information from the job advert
You should include information from the job advertisement. Indicate how
your experience matches that description. You could also add here how
you will fit into the company.
3. Highlight your strengths
Always highlight your strong points. State exactly what your strengths
are and why and how this will be useful in this position. You don’t want
to draw attention to your weakness. However, if there Is something
unusual about your experience or career move, you should use this
opportunity to succinctly explain these in a positive light.
4. Don’t appear too desperate
You should focus on your suitability for the position and how the
company will benefit from employing you. Any information about how badly
you need this job is irrelevant and won’t create a good impression.
5. Contact details
Although your contact details are on your CV or resume, you should
include this information briefly at the end of the letter. You want to
make it as easy as possible for the potential employer to find this
information and contact you.
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